Job Description

Take charge of the product management and optimization of the OPPO mobile phone project in overseas markets, ensure the product's competitiveness in the target market, lead the product's commercial planning, and determine the product positioning, pricing strategy, and target profit through in-depth market analysis and financial calculation. Establish and monitor the business indicator system throughout the product life cycle, including sales volume, revenue, gross profit margin, expense ratio, ROI, etc.; formulate a detailed product gross profit structure plan and assess the impact of different pricing, cost, and sales strategies on gross profit. Adjust the product pricing strategy and promotion plan flexibly according to market feedback and competitive situations, and optimize the product portfolio. Manage market investment in a refined manner, set clear ROI goals for each marketing activity, and evaluate the actual effects regularly. Develop a differentiated channel strategy, and configure the optimal product portfolio according to the characteristics and profit models of each channel. Establish a scientific inventory forecasting model, optimize production plans and inventory levels, and reduce the risk of sluggish inventory. Conduct regular product P&L analysis, identify profit improvement points, and drive relevant departments to implement optimization plans. Lead major decisions at each stage of the product life cycle, such as price adjustments, promotion intensity, channel expansion or contraction, and product phase-out timing, etc.; coordinate the rhythm management of new product launches, coordinate resources from various departments, and formulate key milestone plans before the launch (such as preparation of launch materials, rhythm of price release, first-sale strategy, etc.) to ensure the successful launch of products. Lead the team to continuously monitor market changes and competitive dynamics, and adjust strategies in a timely manner to cope with market challenges. Design and drive the implementation of the product (withdrawal from the market) strategy to ensure a balance between inventory liquidation and brand value. A bachelor's degree or above, with a background in marketing, economics, financial management, or related majors. More than 8 years of experience in the consumer electronics industry, with at least 3 years of experience in product commercial operations or GTM-related work. Have solid financial analysis capabilities, and be proficient in product P&L management and return on investment analysis. Have rich experience in the full life cycle management of mobile phone products, and be familiar with the business priorities and challenges at each stage. Have an in-depth understanding of the supply chain, pricing mechanism, channel characteristics, and consumer behavior in the mobile phone industry. Have excellent data analysis capabilities, and be good at using data to identify problems and formulate solutions. Have excellent cross-departmental collaboration capabilities, and be able to effectively integrate resources from R&D, marketing, sales, and finance. Have strategic thinking and execution ability, and be able to balance short-term performance and long-term brand building. Have good stress management capabilities, and be able to maintain calm judgment in a highly competitive market environment. Have excellent communication and expression skills, and be able to transform complex business analysis into clear action plans. Have excellent foreign language skills: English or Japanese can be used as the working language.

Job Tags

Similar Jobs