Marketing Manager, Search Marketing Job at Amazon.com Services LLC, New York, NY

eXhSaHpHMkl3S3ZrekVmeU5UL3pOYVJX
  • Amazon.com Services LLC
  • New York, NY

Job Description

DESCRIPTION

The primary responsibilities of the Search Marketing organization are to drive web site traffic, maximize channel revenue and improve customer experience. We manage Earned (SEO) and Paid Search channels (Text and Shopping Ads) on external search engines and run experiments with a view to programmatically improve our ROI and find levers to grow the Amazon business. Our channel is one of the largest levers for Amazon business and new customer acquisition. We work with internal customers across all levels of the organization worldwide and enjoy the challenges and rewards of working in a fast-growing organization.

We are seeking a seasoned Sr Product Marketing Manager to lead Paid Search channel marketing for one of Amazon's largest managed traffic driving channels. In this role, you will lead the development and execution of the paid marketing marketing strategy. This is a high-visibility position with scope for creativity and self-development. You will develop a detailed understanding of digital marketing (SEO/SEM in particular) and understand the long-term financial impact of customer behavior trends. The role requires a highly analytical mindset as well as a curiosity to seek out new possibilities. You should be strong at and attracted to the analytical and technical side of marketing as well as to the creative and experimental side, consistently using one to inform the other. You will be comfortable thinking big and diving deep. You will be the single point of contact for specific areas of the business and will be the search team's expert for that product line, gathering insights and applying learnings to additional lines of business / countries.

The successful candidate will think strategically and execute rigorously. You must be able to thrive in an entrepreneurial environment and not be hindered by ambiguity or competing priorities. You will anticipate and remove bottlenecks, anticipate and make tradeoffs, and balance the business needs versus constraints. You will be at the center of the customer experience and need to dive into the customers’ responses, incremental business impact, and budget justification on your program, which requires strong analytical skills. You Earn the Trust of your stakeholders and influence them. You look around corners for potential opportunities or challenges and proactively put in place plans to address them.

Key job responsibilities
- Develop deep search channel insights and understanding in partnership with retail teams, other marketing channel teams, and international stakeholders
- Translate channel insights into test plans, product/feature proposals, and opportunities for optimization
- Define and run tests, including A/B experiments to test new vendor features and/or inform new product development
- Conduct in-depth analyses to refine our understanding of the search space and uncover optimization opportunities
- Translate analytical findings into actionable insights and concise business actions and recommendations

About the team
The Search Marketing organization is responsible for driving traffic to Amazon from External Search Vendors (i.e. Google, Bing, etc) worldwide. We partner with teams across the business to execute search marketing initiatives.

Please reach out if you'd like to learn more.

BASIC QUALIFICATIONS

- 4+ years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience building, executing and scaling cross-functional marketing programs
- Experience leading go-to-market for consumer software or hardware product launches
- Background in analytical positions or consulting is a plus
- Degree in Business, Marketing, Math/Statistics, Economics, Computer Science or a similar field
- Excellent business judgment and the ability to think strategically and execute methodically
- Able to generate ideas and solve problems independently and consistent with Amazon’s core principles
- Proven analytical and quantitative skills with a passion and aptitude for analysis and related tools.
- Excellent interpersonal and communication skills – written and verbal
- Demonstrated ability to work effectively across business and international teams
- Interest in the technical aspects of digital marketing
- Strong bias for action and sense of urgency; the ability to make things happen quickly.
- A track record of teamwork and willingness to roll up sleeves to get the job done
- Bachelor's Degree

Job Tags

Full time, Internship, Worldwide,

Similar Jobs

Taylor Farms

Dispatcher Job at Taylor Farms

 ...Dispatcher (Pick & Load Department) About Taylor Fresh Foods, Inc. Taylor Fresh Foods, Inc. is dedicated to being North Americas favorite...  ...information provided by the coordinator. Responsible for training new additions to the dispatch team when applicable. Ensure... 

Classic Volkswagen of Gastonia

Parts Manager Job at Classic Volkswagen of Gastonia

Description of the RoleThe Parts Manager at Classic Volkswagen of Gastonia is responsible for overseeing the parts department, ensuring efficient operations and providing excellent customer service.Responsibilities* Manage inventory levels and order parts as needed... 

Miller Plastic Products, Inc

CNC Machinist/Setup Machinist Job at Miller Plastic Products, Inc

 ...We are seeking an experienced self-motivated CNC machinist with a strong mechanical aptitude. Our ideal candidate has reliable transportation and will have impeccable attendance. The role of a CNC Machinist will perform a variety of different tasks with little to no supervision... 

Keller Executive Search International

Senior Wordpress Developer (Remote WFH) Job at Keller Executive Search International

 ...is a leading recruitment agency, and our client is seeking a highly skilled and experienced Senior Wordpress Developer to join their team. This position is fully remote, allowing you to work from home. Our client is a startup incubator that builds websites that become... 

Somewhere

Creative Director Job at Somewhere

 ...leadership position where your creative vision and marketing expertise will directly shape the growth and perception of a dynamic DTC brand. If you're a creative thinker who loves making things happen and thrives in a fast-paced remote environment, we want to hear from you....