Public Relations Specialist Job at Minnesota Nurses Association, Saint Paul, MN

elJ4bnpHaU96cS9wd2tueU5qcjJOS1plOUE9PQ==
  • Minnesota Nurses Association
  • Saint Paul, MN

Job Description

Minnesota Nurses Association
345 Randolph Avenue #200, St. Paul, MN  55102
Fax: 651-695-7000  Web:

Public Relations Specialist

B ased out of St. Paul, MN
(position may be eligible for a hybrid work schedule upon passage of probation)

POSITION TITLE: Public Relations Specialist
DATE: July 14, 2025
ACCOUNTABLE TO: Director of Governmental and Community Relations
AVAILABLE: Immediately

RESPONSIBILITIES:
This position will work to promote and achieve the goals and priorities of the Minnesota Nurses Association (MNA) by providing professional and technical guidance and strategic recommendations in developing effective media and external communications to MNA members and the public. The Public Relations Specialist will focus on earned and paid external communications including media and public relations, and marketing.

Primary Job Duties:

  • Establish and maintain relationships with members of the media and journalists
  • Write press releases and shepherd through approval process
  • Draft position statements and respond to requests by media and others
  • Identify opportunities to proactively pitch stories to local and national media
  • Find and prepare nurse advocates to speak to the media 
  • Write member remarks for public speaking opportunities
  • Update and maintain accurate lists of media contacts
  • Develop, review and provide direction on brand strategy and visual identity across all channels to ensure accuracy, consistency and relevance 
  • Oversee the creation, production, and distribution of materials for marketing initiatives
  • Introduce and oversee tools, processes, and systems to manage, measure, and track effectiveness of efforts, analyze results, and guide actions based on insights
  • Create and provide reports on MNA’s earned and paid media regularly
  • Develop MNA’s external communications strategy and messaging plan
  • Work with applicable external communications consultants on projects related to member and public polling, message and theme development, and paid media
  • Act as the external voice of MNA, working in collaboration with others to determine tone and content of MNA communications
  • Coordinate with all MNA departments and necessary structural bodies to develop and maintain an overall MNA public relations campaign as well as campaigns around contract negotiation, new organizing, legislative and electoral work, and healthcare delivery and policy initiatives
  • Create external content for MNA’s publicly targeted communications channels
  • Provide media training for MNA members and elected leaders 

Secondary Job Duties:

  • Participate in and collaborate with MNA’s Statweide Events Committee to plan external events
  • Serve as backup for others in the Communications Department, including; Digital Communications Specialist, Internal Communications Specialist, and Production and Graphics Specialist
  • Develop ideas for and writing of campaign themes, articles, interviews, and presentations
  • Collaborate and execute external communications campaigns with the Minnesota AFL-CIO and other partners
  • Act as liaison between MNA external communication consultants and the organization, as appropriate
  • Take photographs and videos of MNA events 
  • Other duties as assigned

QUALIFICATIONS:

  • Bachelor’s degree in public relations, communications or other relevant areas of study;
  • 5-10 years of experience in public or media relations, journalism, or external facing communications;
  • Successful completion of at least one electoral, public policy, labor or similar campaign in which you operated in an external communications role;
  • Proven record of strong external communication skills
  • Ability to work flexible hours when needed

OR 

  • a combination of education and experience that demonstrates an applicant’s knowledge of team leadership and external communications

AND a combination of the following.

  • Knowledge of unions, the labor movement, and their mission 
  • Knowledge of union organizing, political, and advocacy campaigns
  • Knowledge of healthcare and nursing issues
  • Ability to educate and train members and diverse audiences to understand issues and translate their experiences into content 
  • Strong relationships with members of media
  • Excellent oral and written communication skills
  • Efficient writing and editing skills
  • Excellent organizational and time management skills 
  • Excellent communication skills and ability to develop constructive relationships
  • Ability to accept feedback and move ideas you disagree with
  • Capacity to prioritize tasks, work independently and be part of a team 

Work/life balance is prioritized, but as with many media relations positions weekends, evenings and travel to MNA facilities will be required. Reliable transportation required.

SALARY: MNASO Local 1, Unit 2 Contract Agreement. A salary range of $87,194 – $160,742, dependent on experience, with generous benefits including defined benefit pension, 401K matching, 100% employer-paid single and low-cost family health insurance coverage, 20 vacation days, 12 sick days, and 3 personal days, along with 12 paid holidays annually.

MNA is an EEO/AA Employer.

This position may be eligible for a hybrid work schedule (2 days at home/3 days in the office) upon successful completion of the probationary period. 

Contact:
Send letter of application, résumé, references and salary requirements to Brenda Woodall, HR Manager at:  Brenda.Woodall@mnnurses.org .

WHEN APPLYING: Be sure to indicate that you saw this information at .

Job Tags

Contract work, Local area, Immediate start, Trial period, Flexible hours, Weekend work, Afternoon shift,

Similar Jobs

Nexus Industrial

Assembly Line Workers Job at Nexus Industrial

**Nexus Employment Solutions Plus, Inc. is hiring Full Time Warehouse Assembly Line Workers in the Coal City, Illinois area. **~ Location: Coal City ~1st and 2nd shift positions available ~ Pay Rate: $17 - $18 hourly ~ Position: General Labor Reply to this ad... 

Mercy Street

Sports Program Intern Job at Mercy Street

 ...Overview: Sports Program Interns learn the basics of youth sports management through assisting with execution of sports programming at various Mercy Street sports facilities, including leagues, camps, clinics and other related activities. A Sports Program Intern fills... 

thevetrecruiter.com

Small Animal Veterinarian - San Antonio Metro Area, Texas - #6196 Job at thevetrecruiter.com

Small Animal Veterinarian - San Antonio Metro Area, Texas - #6196 Due to the exponential growth of a full-service animal hospital in the greater San Antonio area, the hospital is seeking a dynamic Associate Veterinarian to join its team. This position is available for... 

Get It - Marketing

Entry Level Sales - Remote Job at Get It - Marketing

 ...those interested in becoming licensed. Whether you're looking for part-time flexibility or a full-time career, we have opportunities for...  ...needed! Comprehensive Training and Support: No prior experience? No problem! We provide all the training you need to succeed.... 

Clarity Consultants

SAP Ariba Instructional Designer/Facilitator (Dallas, TX) Job at Clarity Consultants

Our client is in the process of implementing SAP Ariba Cloud and requires an innovative, creative Instructional Designer/Facilitator to join the team to help with development and facilitation of comprehensive training materials and learning solutions. In this role, you...