Are you a public relations professional who also shares a passion for the environment? Step into a role where your passion for public relations intersects with your love of nature, science, and environmental stewardship. At The Morton Arboretum, you’ll harness your storytelling expertise and collaborate with scientists and horticulturists to inspire audiences and elevate the Arboretum’s reputation as a global leader in tree science, conservation, and horticulture. If you’re a creative communicator eager to make a tangible impact through strategic communications and a commitment to nature, this is your opportunity to contribute meaningfully to a mission-driven organization dedicated to both community and the planet. Position Summary: Advance The Morton Arboretum’s vision to plant and protect trees for a greener, healthier, more beautiful world where people and trees thrive together, and position the Arboretum as a leading tree science, conservation, and horticultural organization locally, nationally, and globally through public relations strategies. Essential Functions: * Proactively identify, develop, and pursue story ideas that showcase the Arboretum’s leadership and expertise in tree science, conservation, urban and community forestry, and horticulture and secure coverage via media, podcasts, blog articles, social media, and other communications. * Develop strategic media plans and draft media relations materials, including pitches, briefing materials, press releases, talking points, and media coverage reports, demonstrating writing excellence throughout. Continually cultivate relationships with key local, state, national, and international media writers and producers to pitch and secure stories. * Serve as the Arboretum’s primary media contact for tree and plant science and horticulture stories, serving as a media spokesperson when necessary. Coordinate media interviews with Arboretum experts, and provide media spokesperson training and preparation. Oversee the media interview process from start to finish on assigned stories under the oversight of the director of public relations. * Work collaboratively with the Arboretum’s Science and Conservation and Collections and Horticulture teams to develop an annual editorial plan that reflects priority stories for media outreach and social media engagement, showcasing the Arboretum’s tree and plant collections, horticulture expertise, and work of the Global Tree Conservation Program, Center for Tree Science, Chicago Region Trees Initiative, and ArbNet. * Collaborate and coordinate with the social media specialist to develop engaging and informative science, conservation, and collections-related social media content. * Collaborate with the marketing team, including the Arboretum’s photographer and video production specialist, on the development of messaging and visual assets, including b-roll and photos for media use. Shoot photos and video as needed.
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